Roblox RBLX is expanding its footprint as a dynamic hub for brand engagement with Adidas ADDYY. The recent partnership marks Adidas' efforts to tap into the digital realm and reconnect with consumers, ...

Adidas has officially landed on Roblox with a digital collection, highlighting self-expression, creativity and user experience by fusing fashion with gaming. As part of the experience, adidas has ...

In furthering the intersection of gaming and fashion, adidas has officially launched on Roblox. Since its 2006 inception, Roblox has seen several collaborations and brand activations spanning ...

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...