The goodwill that game engine developer Unity burnt over the last week with its bizarre and retroactive pricing demands are going to be a problem for not just the iPhone, but Apple Vision Pro too.

Their planned introduction of a new Unity Runtime Fee - effectively charging Unity users a new per-install $0.20 for each user - has taken it's tens of thousands of users by surprise and gone down ...

After two weeks of chaos, Unity Create president Marc Whitten has a message: “I’m sorry.” Whitten’s apology, and a revised pricing policy, comes after a tumultuous period for the company, as game ...

For years, the Unity Engine has earned goodwill from developers large and small for its royalty-free licensing structure, which meant developers incurred no extra costs based on how well a game sold.

It's almost a week after Unity announced its controversial pricing scheme changes which will see the company take a 20 cents fee for every fresh install above a certain threshold on every game created ...

Unity Technologies, the company behind the cross-platform game engine Unity, announced a new pricing model on Tuesday — and it’s been almost universally condemned by the video game developer community ...

Unity has been doing some major backflips in the last week since it announced a new Runtime Fee policy that would charge developers a fee for every copy of their game that was installed past a certain ...

I see DeepSeek as a game-changing AI innovation that could significantly enhance Unity’s platform and developer experience. Unity Software Inc.’s new executive team, with a fresh CEO, CFO, and CTO, ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Unity Software shares fell sharply in premarket trading Tuesday after the company issued ...