LONDON — Major beauty brands are changing how they describe whitening and lightening skin-care products, but is that what the consumer wants in China, the category’s largest Asian market? “I will ...

A popular Asian beauty boutique will soon debut several new locations across the United States, which includes a new store ...

The last decade in the U.S. has seen a fast progression of Asian culture diffusion. Journalist Julia Hollingsworth cited Susanna Lin in her CNN article, who said, “The growing interest in East Asian ...

A Chinese influencer has come under fire after a video resurfaced of her teaching others how to darken their skin with makeup. The video, which runs for nearly six minutes, shows Suzy using multiple ...

Western markets are heavily tapping into South Asian beauty as it makes its way into the retail mainstream, but what sets ...

I’m a beauty journalist of over 15 years, and I’m South Asian. Yes, two very separate identities, but the two are linked inextricably. Being South Asian, and growing up as a second generation Indian ...

From Japanese kawaii to South Korean soft grunge, it's time to acknowledge the Asian women behind these "Asian girl" beauty ...

You know those scenes in anime where magical girls like Sailor Moon and Tokyo Mew Mew transform into a superhero? That’s how I feel when I do my C-beauty routine. As a teenager I started wearing ...

Forbes contributors publish independent expert analyses and insights. I write about the beauty and wellness space and the women shaping it. Over the course of the last year, as Covid-19 has raged ...

As a proud South Asian-American growing up in the US, I seldom saw anyone that looked like me as I perused the makeup aisles of my local drugstore or beauty retailer. When I started high school and ...

Since the start of the pandemic, there's been a concerning surge of anti-Asian hate crime, with racist generalisations of a "Chinese virus" weaponised against East Asians in particular. Combined with ...