Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

I mentioned earlier a new model for thinking about how an intervention creates long-term behavior change. According to this framework, interventions can have a lasting impact via three unique ...

Several frontier AI models show signs of scheming. Anti-scheming training reduced misbehavior in some models. Models know they're being tested, which complicates results. New joint safety testing from ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...