A question that frequently comes up in my Scrum Training courses is how to define a product. Scrum was created to help small teams solve complex problems and deliver products of the highest possible ...

In today's fast-paced, technology-driven world, defining your product's use case is vital. What is a use case? Simply put, it's a description of how your product or service will be used by your target ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

“In 2016, media organizations and journalism schools will begin to comprehend and define product management and embrace it as a relevant and critical career path. Shouldn’t people in these roles be ...

COSTA MESA, Calif.--(BUSINESS WIRE)--Gocious has launched powerful software that introduces new methods and simplified modeling for product planners and managers to strategically analyze product ...