Q: We've recently been presented with some very attractive opportunities that have the potential to really grow our company. How should we evaluate these? A: Let me offer you congratulations—and ...

In social settings, it’s common to ask, “What do you do?”—a question that often serves as a proxy for understanding someone’s identity. However, equating our professions with our sense of self can be ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Your personal brand is your most powerful asset whether you're a creator, entrepreneur, or professional. This video walks you through the key strategies to define your identity, grow your audience, ...

We all possess a certain image of ourselves. We form our identity from the labels we put on ourselves, based on the roles we undertake and the activities we complete. Sometimes, we take our identity ...