Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Back in September, Google announced changes to its keyword ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. Account-level negative keywords in Google Ads offer greater brand ...

Google Ads will automatically pause inactive keywords starting in June. Google Ads will automatically pause inactive keywords. Advertisers can unpause paused keywords if needed. Google is emailing ...

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of ...

With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the ...

Update: On Jan. 18, Google confirmed to Decenter that “Ethereum” has been blacklisted as a keyword “regardless of the nature of the service that is being promoted,” as the startup’s CEO Andrej Cvoro ...