We are all aware of radio’s challenges with digital disruption and even new generations of clients who sometimes participate in DIY advertising. It’s still early in 2025. Do you still need dependable ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Years ago when my cofounder and I started our business, ...

No matter how you generate business leads, you need to turn brand awareness into actual sales. Here are nine lead conversion ...

Every founder loves a full pipeline. But what if many of those leads were never going to buy in the first place or were going to cause you more trouble than they were worth? Chasing unqualified leads ...

Most advice on generating leads rehashes the same old tired ideas that have been around for years, if not decades. You’ve probably heard the same advice a thousand times: cold acquisition, emails and ...

Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. At SMX Next in November, I was honored to give a talk on ...

In this week’s episode, David Rowlands, editor for B2B Marketing, spoke with Kate Doyle, senior marketing manager at Adobe to talk about email nurturing programmes. She shared how to identify valuable ...

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max, but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature ...

You're a distributor supplying the mass market with all sorts of paint and painting accessories. Your customer base is made up of individual consumers, as well as stockists, and third-party suppliers.