Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Every month, 2.98 billion people around the globe open up their laptops or smart devices and navigate their way to Facebook. That’s roughly a quarter of everyone in the world, visiting the same social ...

Think about every networking or social event you’ve ever been to and you may remember watching everyone deliberately avoiding the person who’s always trying to sell. Nobody likes to get stuck talking ...

Social media is not about just about presence but also about conversations and showing mutual value. Facebook pages, as with every marketing tactic, need a model and strategy definition. Sometimes we ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance. People ...