You can usually feel the absence of product-market fit long before you know how to define it. You’re pushing every demo, chasing every trial, refreshing dashboards hoping this week’s cohort will stick ...

Speak to an investor about the hallmarks of a good business, and product-market fit is usually top of mind. A modern term for a timeless concept (first coined by Andy Rachleff in the early 2000s), ...

Used thoughtfully, AI becomes a powerful ally that helps startups transform potential into market success.

Branding and product marketing are among the most frequently used terms in marketing. While it may not seem like they overlap much at all, both are vital components of building and growing your ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large ...