We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

For the past decade, myself and 15 friends have played hooky on the first day of March Madness. We call in sick to work and we all make our way to Lottie’s Pub, a no-frills Chicago bar with a storied ...

In today’s fast-paced business world, staying ahead of the curve is crucial. One way companies could gain an advantage is by harnessing the power of Generative Pre-trained Transformers, or GPTs.

Your B2B business likely has a bench of talented leaders who are experts at what they do. They may already spend a portion of their time sharing their knowledge directly with prospective and existing ...