In its first report on the use of “geosocial” or location-based services, the Pew Research Center’s Internet & American Life project finds that 4% of online adults use a service such as Foursquare or ...

Location-based social networking is getting ready to take off. As smartphones proliferate throughout the population, getting offline becomes more difficult. So why not take advantage of being online ...

Success for mobile marketers starts with a deep understanding of location data and the rich insights that mobile devices allow advertisers and their partners to unlock. However, the best outcomes — ...

Consumers use their mobile devices for more than just sending text messages and making phone calls. Today, consumers use mobile devices to let their social networks know where they are eating, ...

Most of us allow our Windows 11/10 computers to use the Location Service as it helps various apps like Maps, Cortana, Weather, etc, give us a better experience. For example, if you want to know about ...

By: Dorothy Stanley, Fellow and Head, Wireless Standards Strategy, Aruba, a Hewlett Packard Enterprise company. Wi-Fi systems are so ubiquitous indoors that location-based services are a natural ...

NEW YORK (March 23, 2016)—Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: "Location: A Strategic ...

Dublin, June 17, 2025 (GLOBE NEWSWIRE) -- The "Location-Based Entertainment Market Opportunities and Strategies to 2034" report has been added to ResearchAndMarkets.com's offering. This report ...

Location-based services allow you to report your current location in real time to a given platform. This is usually done by checking into locations — such as restaurants, retail shops, airports — ...

Wilmington, Delaware, Oct. 18, 2023 (GLOBE NEWSWIRE) -- According to RationalStat, the Global Location Based Advertising Market valued at US$ 24.6 billion in 2023 and is expected to rise at a strong ...