Without customers, there is no business! Managing Customers for Growth (MCG) focuses on how firms design and implement customer management activities to achieve sustainable customer growth. The course ...

Would it surprise you even the slightest bit if I told you that customers will overwhelmingly pay more money for great customer service? In fact, most say they will pay up to 13 percent more and when ...

Customers are tired. One year into a global pandemic that has kept the masses at home and rewritten the playbook for successful and engaging brand experiences, patience for friction is at an all-time ...

The top-ranked consultants who not only survive but are thriving in the current demanding business world work with desire and dedicate themselves to understanding the client, the business segments, ...

One of the key drivers for a contracting or home services business is the reputation it builds in the market. If a brand can remain consistent in the service it provides and the way it treats ...

In today's marketplace, customers have a nearly limitless array of services and products to choose from. With this abundance of choice, consumers now expect companies to consistently deliver a high ...

Customers expect a lot, but how do we as companies react to that. Well a lot depends on what the customers expectations are in the first place and that deals a lot with how we have presented ourselves ...

Managing customer relationships effectively is crucial for a thriving business. Understanding and satisfying customer needs are the foundation for success and competitiveness. But how can this be ...

Abbott and Alderson first introduced the concept of customer experience in the 1950s, and since then, many numerous models, articles and numerous scientific titles have been published. Creating a ...

This seminar we will show that marketing executives need to think about the two sides of customer value – the value that a firm provides to its customers, and the value that a customer provides to the ...

Amassing customer data is pretty meaningless if you have no organized way to analyze it. There are so many tools out there for startup founders, however, that I wanted to find out which were actually ...