CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with TapClicks, a leading provider of Smart Marketing solutions, to ...
That’s how the next generation of marketing leaders will be built. Not from people who click the buttons, but from those who ...
In marketing, tracing the impact of various tactics was once a trying task. We relied heavily on tools like Nielsen to gauge impressions, striving to understand the demographics we reached, the ...
CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...
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Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Organizations regularly rely on big data to make decisions, keep the ...
A conversation with HBS professor Eva Ascarza on using AI to improve marketing decisions. Eva Ascarza, professor at Harvard Business School, studies customer analytics and finds that many companies ...
Opinions expressed by Entrepreneur contributors are their own. The days of entrepreneurs and business leaders being forced to make key decisions off little more than gut instinct are long-gone. This ...
Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...
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