Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

Opinions expressed by Entrepreneur contributors are their own. Whoever said, “If you build a better mousetrap, the world will beat a path to your door,” was lying. If the world doesn’t know you have a ...

In the first of a four part series, Brian Jacobs, co-founder of Crater Lake & Co, explores the implications around the evolution of marketing, and how marketing leaders can best manage the many ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...