Traditional marketing doesn’t work like it used to for the IT sector. Channel enablement programs are struggling to maintain the same results they did ten years ago when deal registration programmes ...

Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

To build successful marketing campaigns that yield results, it's crucial to deeply understand one thing: how people search for solutions to their problems. From research through physical documents to ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...