PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Cast your mind back 20 or even 25 years and think about how public relations (PR) teams were ...

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...

Founding Partners: Geoffrey Thompson, Elizabeth Bracken-Thompson, and Dean Bender Thompson & Bender is the unrivaled leader in delivering strategic PR, advertising, social media, event marketing, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let's start with the fact that PR and marketing are not the same, although many people think ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min In our latest LBF's 20 People to ...

Four advertising and public relations majors represented RIT in its debut at the annual American Advertising Federation (AAF) National Student Advertising District 2 Competition held April 20 in New ...

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to ...