Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Trading items is a core part of "Roblox" community experience, allowing players to exchange Limited and Limited U items, build collections, and increase their in-game wealth. However, with the ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Philipp Batura didn’t set out to build a fashion business.