The campaign won in the Retail category at The Drum Awards for Marketing APAC 2023. With a digital-first mindset, SM Supermalls set out to connect with young consumers whose experiences with malls ...

Get ready for an aweSM summer as SM Supermalls gives kids a glimpse into the future with a brand-new virtual entertainment zone in the Metaverse where they can immerse themselves in the biggest gaming ...

NCT 127 is launching a virtual concert in collaboration with Roblox. SM Entertainment on Wednesday announced NCT 127 will hold a global virtual concert, "The NCT 127 Concert Experience," in the ...

Ethan Gawronski was about 10 years old when he discovered Roblox. He dove into its games, mostly to socialize with other kids. Now, at age 20, Gawronski has his own Roblox game that he works on full ...