Of the many choices you face as a small-business owner, one that may cross your mind as you parse the daily headlines is whether to engage in societal marketing. The concept emphasizes a company's ...

What better way to engage with your audience than use the social media content type and channel best suited to them? Read on to learn which works best for your brand. Social media has been at the ...

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

Uncover the differences between organic vs. paid social media and how to create an effective strategy that aligns both types of social media. In the ever-changing social media landscape, many ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Thomas J Catalano is a CFP and Registered ...