AI can’t be bought off the shelf. Here's how data strategy, pragmatic AI planning and skilled teams form the integrated ...

How to create a data integration strategy for your organization Your email has been sent Despite the global digital acceleration of data use cases, many companies still struggle to be data-driven.

Marketers love a good line graph that goes up and to the right, but with overwhelming data, graphs alone can’t communicate complex data effectively. A good data display should do more than convey ...

Jodi Daniels is a privacy consultant and Founder/CEO of Red Clover Advisors, one of the few Women’s Business Enterprises focused on privacy. Consumer data can be an important piece of your sales ...

Your data is only as good as how you interpret it. Fueled by the promise of concrete insights, organizations are increasingly prioritizing data in their decision-making processes. But that process can ...

For many organisations, the promise of artificial intelligence (AI) is being undermined by a fundamental problem: their data isn’t ready for it. This can lead to conflicting metrics and inconsistent ...

If you would like to display data in a more visually pleasing and easy to understand way. An Excel heatmap is a data visualization tool that uses color coding to represent different values in a range ...

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of ...

Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...