CRM is a tool that allows you to provide a better customer experience. It brings all information to one place, making it easier for you to personalise your messaging and offerings. In addition, CRM ...

Aurasell is betting that AI-native, fully integrated CRM platforms can replace the fragmented go-to-market stacks that have ...

There’s little question for most companies whether they will use cloud-based CRM solutions. Even before the pandemic made on-premises installations of CRM or other software much more challenging, ...

Executives from Adobe, Microsoft, Netomi, Oracle, Pega, PROS, Salesforce, SAP, ServiceNow, SugarCRM, Verint and Zoho answer the question: What is CRM in 2026?

Sacramento, Calif., began 311 more than a decade ago, and like other cities has decided to move on to next-generation technology. Less than a year ago, it upgraded its legacy CRM to a cloud-based ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

Our research has found that Salesforce is the better choice than Oracle when it comes to CRM platforms. Thanks to rich features, immediacy, and a very compelling pricing structure, there’s a reason ...

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