As marketers in 2022, we are presented with a wide (and always growing) variety of channels to choose from when we create our marketing strategies. While we pay a lot of attention to new channels, the ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Opinions expressed by Digital Journal contributors are their own. With the average American checking their phone once every 12 minutes, it is easy to see why SMS marketing is one of the most popular ...

Few other communication tools have as much reach as SMS. While we might only sporadically check emails and instant messages from our WhatsApp groups and other channels, the simplicity and universal ...

With open rates for email marketing at all-time lows, social media platforms like Facebook increasing advertising costs, influencer marketing failing to deliver on its initial hype, and more, it’s ...

Retailers are waking up to the huge potential that is SMS marketing. Retailers have been experiencing response rates that they could only ever dream of before, more responses leading to more sales, ...

While still an essential marketing channel for brands of all kinds, it’s no secret that email marketing has become a much tougher nut to crack since its inception. With open rates dipping below 25 ...

Trillions of text messages are sent and received via SMS-enabled devices every day, but have you ever stopped to ask, “What is SMS, exactly?” One of the oldest forms of mobile messaging, SMS messages ...

This year marks the start of a fresh decade, meaning it's a blank slate, so why not jazz up your marketing mix? What you’ve been doing is getting results, sure, but don’t you want to go farther? Let’s ...