In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

Staying abreast of the effectiveness of marketing channels, as well as evolving consumer trends and preferences is crucial for today’s direct mail providers. It can be challenging even under ideal ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Before engaging in any marketing activity, it’s always important to define your target market. For example, would you like to focus on current customers who are looking to take on more services?

PERSONALIZED POSTAGE: While the usage of digital mail dwarfs traditional postage in terms of raw numbers, direct mail is vitally important to millions of people across the country. February 8, 2016 ...

Tension: Digital channels promise infinite reach, yet ad fatigue, spam filters, and privacy crackdowns mean fewer messages actually land where they matter—while a piece of well-targeted mail still ...

You probably receive one every day - a personal invitation, exclusive sale, time-sensitive offer, catalog, flyer or a “welcome to the neighborhood” greeting. These mailers find you at your house, in ...

Marketers are constantly shifting dollars toward digital channels, but don’t count direct mail out just yet. The USPS reports that 77.3 billion pieces of marketing mail were sent in 2018, proving that ...

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...