While I'll always argue that SUM is my favorite and most-used Excel formula, there are plenty of other powerful functions included in the software. These features go far past using Excel as a digital ...

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

My favorite use of the hyperlink function is to create a table of contents or navigation buttons in Excel sheets. It helps ...

How to use wildcards with the XLOOKUP() function in Excel Your email has been sent Microsoft Excel’s XLOOKUP() is powerful, but combined with wildcards, it’s also flexible. Lookup functions are great ...

Have you ever found yourself staring at multiple Excel tables, wondering how to make sense of the scattered data? Whether you’re managing sales reports, tracking inventory, or analyzing performance ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...

Excel 365 offers powerful tools for data analysis, with the “Unique” and “Distinct” functions standing out as essential features for managing large datasets. These functions, while similar in name, ...