Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...
Inbox fatigue is real. According to one analysis, the average person receives more than 120 emails a day, with some office-based staff receiving even more due to their work environment. From Substack ...
Perhaps, the most concerning issue for Constant Contact is that 67% of its business is derived from small businesses with fewer than 10 employees. Its customers are most likely to stop email campaigns ...
Google's effort to make Gmail more dynamic, also known as AMP for Email, is now generally available. Dynamic email was outlined as a developer preview last year and the rough idea was to create ...