Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...

Public perception can significantly impact a company's success. With more than two decades in the PR industry, I’ve seen firsthand the importance of effective public relations strategies in ...

When you hear the term “public relations” (or “PR” for short), what’s the first thought that comes to your mind? Perhaps something akin to preserving the connotation of a well-known person or creating ...