LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and ...

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset ...

GoKwik has appointed Atul Bansal as its new head of marketing to spearhead global expansion. With over 15 years of B2B marketing experience, Bansal will drive strategic planning, brand building, and ...

GoKwik has appointed Atul Bansal as Head of Marketing, where he will oversee the company’s marketing strategy as it expands ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

The B2BMX 2026 sessions elevate the craft of modern B2B marketing that is equal parts high-impact learning & the exchange of ...

North, AMP’s super and retirement platform, has appointed specialist independent B2B agency Green Hat to devise and drive its ...

Prior to this, he held senior leadership roles at Amazon. He has also spent seven years with Airtel in various marketing and ...

Aesthetic Embassy, the agency Vinogradova founded, operates more like a consulting firm than a traditional event planner.