Uber India head Prabhjeet Singh stated that the service will initially rely on its growing two-wheeler fleet, effectively ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

In an interview with Sudhir Chowdhary, she speaks about the company’s innovation strategy, the Indian market, and its ...

Enterprises are stepping back from scattered digital programs and beginning to treat e-commerce as part of their core ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

The ordering process is entirely based on ONDC's system. First, a consumer's order is generated on the seller app, after ...

Baird Capital doesn’t see a “significant uplift” in tech multiples in 2026, Daina Spedding, director in the firm’s global ...

The Palawan Group of Companies has earned the Silver Award for Most Innovative B2B Campaign at the prestigious NEXT Awards ...

Marketers explain why prioritising critical thinking, learning to listen and beefing up your business acumen is the route to greater strategic influence.

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...