The ordering process is entirely based on ONDC's system. First, a consumer's order is generated on the seller app, after ...

Aesthetic Embassy, the agency Vinogradova founded, operates more like a consulting firm than a traditional event planner.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

The signals that tell B2B leaders when repositioning is needed are flashing constantly—if we know how to recognize and act on ...

B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter ...