The hottest big data tools in 2025 include Amazon Aurora DSQL, Snowflake Intelligence, and the Databricks Lakebase.

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

CRM systems equipped with analytics help companies organize, study, and interpret customer data to understand patterns and ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...

S&P Global, the financial information behemoth, makes a market-shattering deal to establish the firm as a market leader in private ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 4 years old. Marketers, ponder this for a second. You just ...