The upcoming changes follow Meta being fined $266 million in April over its ‘consent or pay’ ad model.

Meta's proposal to use less personal data for targeted advertising in its pay-or-consent model that will be rolled out next ...

Meta has committed to giving Facebook and Instagram users in the European Union a choice when it comes to personalised ads, ...

Meta’s approach gives users the option to consent to fully personalised advertising by sharing all their data.

When you know exactly who you're speaking to, it’s easy to suppress redundant spend, prioritize high-value targets and scale ...

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into ...

The European Commission said Meta, which owns both platforms, is giving users the option of sharing less data in exchange for ...

Meta likely made more money from fraudulent advertising in the UK last year than the entire news industry made from legitimate online marketing. The owner of Facebook and Instagram has revealed in ...

Meta will offer new personalised ad options for EU Facebook and Instagram users from January after a June warning and a 200M ...

On Wednesday, Meta announced that it would use conversations with its AI chatbot to tailor ads. Advertising is a core business for Meta, comprising over 97% of its revenue in 2023 and 2024. Meta AI ...

It’s famously frustrating for people and organisations to be impersonated by scammers, even if it makes for good business for ...

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...