This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

MarTech Data Platform Market reached USD 11.6 billion in 2024 and is projected to surge to USD 254.8 billion by 2034..

The report estimated that Anthropic now earns 40% of enterprise LLM spend. That's up from 24% last year and 12% in 2023.

DELRAY BEACH, Fla., Dec. 8, 2025 /PRNewswire/ -- According to MarketsandMarkets™, the AI Voice Generator Market is projected ...

The Global Hybrid Integration Platform Market Size projected to grow at a CAGR of 13.6% from 2026 to 2032, according to a new report published by Verified Market Research®. The report reveals that the ...

LAS VEGAS — At CDP World hosted by Treasure Data this week at the Red Rock Canyon Casino in Las Vegas, attendees were shown a vision of a near future of marketing where human teams are augmented by AI ...

Treasure Data today launched Treasure Data AI Marketing Cloud, unifying customer data, artificial intelligence agents, and intelligent activation to help marketers deliver hyper-personalized ...

HUNTINGTON BEACH, CA – October 19, 2025 – Ambient Energy AI, pioneering a space-to-ground wireless power grid, today announced Google Cloud as its strategic partner to build the Ambient Energy AI ...

Salesforce introduced details of its Winter 2026 release this week, and the expansion and integration of Agentforce into marketing teams’ tools are particularly noteworthy. If there’s a central ...

Nokia NOK has announced the availability of three of its advanced network APIs—Quality of Service on Demand, Number Verification and Device Location Verification—on Google Cloud Marketplace. Google ...

In a significant development of the work it has done to date within the application programming interface (API) ecosystem it’s building with global communications operators, systems integrators, ...