NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

From the frizzy hair to his unique name, Butler junior guard Finley Bizjack is embracing his title as the "funnest player" in ...

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

Michael Jordan spoke during his NBC Sports segment about modern players copying his logo strategy when coming up with their ...

Michael Jordan shares candid thoughts on today’s logo-first era, explaining why true branding only comes from the work put in ...

While Panini is accusing Fanatics of damaging its business, it has also told potential buyers the company is more valuable ...

Michael Jordan got to the top of the mountain and stayed there thanks to his relentless pursuit of greatness. Jordan’s ...

Today's NBA is a league of millionaires, and Michael Jordan gets as much credit for that as anyone else. MJ changed the game in the '90s, becoming a global superstar. Jerry West might be the NBA's ...

Behind an efficient masterclass from Jalen Brunson, the Knicks pummeled the Raptors in Tuesday night’s NBA Cup quarterfinal, ...

“It was the basis of my career,” Michael Jordan said.

However, Kuminga is still a prime trade candidate for the Warriors in mid-November, as the Dubs have continuously struggled ...

Find best bets and props for the biggest games in sports on Saturday from the SportsLine Projection Model and top CBS Sports ...