Parents the world over have begun the task of negotiating Christmas lists written by their children. But buying the right ...

Amy Saper joined Accel in 2019 and focuses on companies building delightful user experiences that target consumers, ...

FDA's new guidance clarifies promotional practices for biosimilars, ensuring accurate marketing and preventing misleading ...

The company, which makes Cheetos, Tostitos and other Frito-Lay products as well as beverages, said it will cut nearly 20% of ...

The report also highlights the "100% Club," which includes 40 out of the 50 brands audited, in which at least one tracker was found in every email they sent to customers. In other words, for 8 out of ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

The holiday season is in full swing, but what is considered by many to be the most wonderful time of the year has become a complex maze for marketers. Brands this year are tasked not only with ...

Structured equity products are packages of synthetic investment instruments specifically designed to appeal to needs that investors perceive are not met by available securities. They are often ...

The tobacco and nicotine industries have a long and troubling history of aggressively marketing harmful products, especially to children and young people. This issue is particularly important given ...

The good news for business leaders is that research and experience point toward sound approaches to the delivery and positioning of sustainable products. Working in tandem, PwC and the Center for ...