Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Even the store’s Art Nouveau facade on Rue de la Monnaie has been made holiday-ready, with its windows illuminated daily ...

Young people with fewer financial resources, especially boys, are the most exposed to advertising about how to make easy ...

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO Fernando Fernandez has said.

And as with most marketing, the push to spend ramps up around the holidays. Adobe found social media was a main driver behind ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

Social media posts by A.I.-created travel avatars cost far less to produce, yet look and sound real. Human influencers worry ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Here’s how to monetize your following on TikTok, YouTube, or Instagram to earn extra cash.

Whatever else they may be, environmental, social, and governance (ESG) initiatives are very often an image-building exercise. Business leaders hope that by being seen to put ethical responsibilities ...

Barclays 23rd Annual Global Technology Conference December 10, 2025 12:15 PM ESTCompany ParticipantsJoseph Del Preto - CFO ...

The business world used to operate in silos—local shops served local customers, and global corporations dominated international markets. But that line has blurred. Today, a bakery in Singapore can ...