Conversational AI makes the trip planning process easier, while agentic AI elevates the process closer to the purchase path.

From work-related conversations on our desktops by day to personal advice on our phones after hours, AI now integrates 'into the full texture of human life,' a Microsoft study finds.

The future of travel is being shaped by those who connect systems, data and people into a single, intelligent flow. 2025 proved that progress is possible. 2026 will show that integration is the key to ...