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When you choose where to live, open a store, allocate a public budget or design a marketing campaign, population data by ZIP code is often the missing piece that makes your decision truly data‑driven.

MEMPHIS, Tenn. - Bundle up and grab the sunglasses. It's a cold start to the day with passing clouds. Temperatures this Tuesday afternoon will rise into the upper 40s, low 50s, across the Mid-South.