Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across ...

As we look ahead to 2026, success comes to those businesses that understand their customers and are ready to adapt to all the ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

For starters, a press release is an official document that announces something newsworthy: a new hire, a product launch, an ...

Product branding gives the items in your store an identity within the marketplace. Do retail branding well, and your products ...

Viewers decide fast. The first seconds either pull them in or push them away. That choice depends on clear intent, strong ...

By building a brand that reflects your passions, you can stand out from the crowd and attract valuable opportunities.

This is why intuition isn’t the opposite of data; it’s the mastery of it. It’s what allows a leader to move beyond the safety of the numbers and find the courage to trust an idea that no data set or ...

In today’s competitive market, a brand name is more than just a word—it's a powerful tool that shapes perception, builds recognition, and drives customer loyalty. But what exactly is a brand name? Why ...

Branding can go wrong fast when it’s too heavy-handed. Instead of looking luxurious, a screaming brand initials may look tacky. Even a garment as useful as hoodies, if plastered with logos, ends up at ...