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In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

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Lauren (Hansen) Holznienkemper is a lead editor for the small business vertical at Forbes Advisor, specializing in HR, payroll and recruiting solutions for small businesses. Using research and writing ...

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Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.