In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

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The high-tech replacement boxes will have solar panels on the top to power a digitally-activated drawer, allowing customers to deposit small parcels. As a result, knitters will no longer be able to ...

A dedicated mail carrier was caught on camera delivering letters during a downpour, using a makeshift umbrella to shield herself from the rain. The creative gesture quickly earned praise online, with ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate ...

Three days ago Paramount announced that it had signed a deal with Activision "to bring the iconic Call of Duty universe to life on the big screen." The breathless press release promised something for ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Lob’s latest report reveals how physical mail is outperforming digital with younger consumers and what it means for modern marketers. The national study based on responses from 2,000 U.S. adults ...

Keep up with everything happening in The Commons by signing up for the Chronicle’s Philanthropy Today newsletter or our weekly Commons LinkedIn newsletter. This essay was originally published in the ...