New ways for brands to use creator talent on Instagram and Facebook include improved performance data and a new "Partnership Ads API" with live, user-generated content mentioning a brand and affiliate ...

This is why creator marketing is scaling. What started as “let’s test this with a few influencers” has turned into fully ...

New solutions are designed to help advertisers easily find and turn existing organic content on Facebook and Instagram into ...

Reels and direct messaging have been the most popular features on Instagram, the company said earlier this year, which is why ...