"Reporters and editors are good at piecing together information. But they may have jumped to the wrong conclusions." ...

Match content to user intent: AI summaries typically pull from pages that directly answer common search questions. Pages that ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

Press Advantage, a leading press release distribution service, has identified a critical gap in how digital marketing agencies communicate the value of search engine optimization work to their clients ...

Google has steadily moved towards zero click searches over the past few years, with features such as instant answers and ...

As AI-driven search features mature, marketers are rebalancing spend between organic and paid surfaces. New experiences may ...

This approach gave us a roadmap grounded entirely in real user intent and actual performance signals. It helped us focus our ...

Study Breaks Down Differences in Results Between AI Search Engines Like ChatGPT and Google New York City, United States – ...

Google Search Console treats every AI Overview impression as a regular impression. When an AI Overview appears for your ...

Search keeps shifting beneath our feet—and 2026 brings the sharpest drop yet. Since Google’s May 2024 launch, AI Overviews ...

Zero-click searches are growing on Google as AI Overviews overtake traditional search results. When users get answers on ...

In traditional SEO, backlinks were the goal. In AIO, mentions are the new backlinks and are just as valuable. Aim to be referenced by industry sites, media outlets, and trusted directories. If others ...