Shot on a Nikon Z8, The Art of The Ideal Deal won big at the Tokyo International Foto Awards for its witty take on real ...

A24's “Marty Supreme” marketing campaign underscores the creative ways studios have been trying to get people to theaters.

The National League has one of the most dramatic promotion and relegation systems in football, making it extremely difficult ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

Taylor Swift & Rebel Wilson may play a bigger role in Blake Lively's claims that Justin Baldoni & his team conducted an ...

Once the shopping rush of the holiday season winds down, New Year’s celebrations mark the next natural thematic season for ...

The marketing landscape is always shifting. Algorithms change, new trends pop up, and consumer preferences evolve. Being ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

“The Official Release Party of a Showgirl” drastically outperformed “The Smashing Machine,” a vehicle for Dwayne Johnson, known to fans as the Rock. By Brooks Barnes Taylor Swift pulverized the Rock ...

Promotional messages have become an integral part of the marketing strategies of most companies. They are essentially a direct path to the customer. The problem is that if the promotional text misses ...